How to Drink your Cup of Coffee Plastic Free and Eat it too.

Imagine a take away coffee without the plastic cup.

Imagine a coffee cup you could actually eat when you finished your morning cuppa ensuring no more plastic rubbish/trash and if you couldn’t fit another morsel in the cup would compost leaving no Microplastics or particles that nature doesn’t know what to do with. For those good coffee people who have a portable cup or provide a coffee or other beverage in a ceramic cup a great deal of having to wash up would disappear also.

Sounds to good to believe? Well it really exists and has even been used on a plastic free flight by Etihad Airlines on their Earth Day Plastic Free Flight.

I noticed the coffee cup in the video of this flight and tracked it down to its creators in Bulgaria. I wrote to ask about the cups and was assisted in my enquires by the Chief Commercial Officer Georgi Koupenov. Their innovative and edible idea is called Cupffee and it could very well be a major breakthrough for coffee cultures around the world.

What is Cupffee?

Cupffee is a totally new, crispy alternative to the traditional plastic or porcelain cups for hot and cold drinks.

Made from natural grain products, it is nature friendly, fantastically delicious and suitable not only for drinks, but also for anything else edible or drinkable your imagination can create!

Cupffee has a slightly sweet flavor that doesn’t influence the taste of the drink – it only makes the whole experience way better.

Through its unique technology, Cupffee’s freshness and crispiness are preserved for up to 40 minutes after a drink is poured into the cup and if forgotten – not a problem – Cupffee won’t leak for a day.

Cupffee’s thermal and moisture resistance is achieved without any icing or coatings – the there is no artificial stuff and what is even better – the cup is entirely plant based!

How to use Cupffee:

Cupffee is designed for serving hot or cold drinks like coffee, cappuccino, hot chocolate, hot or cold milk, etc. and could be consumed after finishing the drink.

Instead of liquids, Cupffee may be used to hold desserts and other confectionery as an excellent substitute for nonrecyclable catering items.

Baked and packed cups have shelf life of eight months and do not require special storage conditions.

Raw materials in Cupffee:

The two basic raw materials necessary for crafting a Cupffeе are flour and oat bran

The label:

A supporting element goes along with Cupffee – a label made of paper, that meets requirements in Europe about materials and objects different from plastics, designated for contact with foodstuff. It is an arch-like shape with an unfolding holder.

The label is fixed in such a way as to separate the cup from the surfaces where it may be placed. It also confers even more resistance and stability while handling the product. The label offers a creative space that could be personalized with designs of a customer’s choice, advertising signs or messages to users.

Having recently been in Europe I can see that this tasty invention will go far in both coffee cuisine and environmental consciousness

Cupffee can be contacted at

At this time they are unfortunately not shipping directly to Australia where I am based. I look very much forward to when they do. I encourage you to let Their Chief Commercial Officer know how much of a coffee culture we have and how important their fantastic product would be to reducing the plastic overload on the planet.

What do you folks think of this excellent idea?


  1. I think this would have legs. It’s definitely better than the HuskeeCups that are going around.
    I’d be quite keen to try/nibble one as it reminds me of the balance of bitterness and sweetness that the little Italian cantucci biscuits provide.

    1. I think this has legs too. I am also very keen to try them. They have assured me they are working on distribution over here. They do have distribution points in other parts of the world already.

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